In partnership with Le Monde, Phosphore Magazine aims to inform and support teenagers in their daily lives, and in their understanding of the world, with a hard-hitting tone and formats adapted to their uses.
Bayard Jeunesse, which publishes the magazine, entrusted me with the artistic direction of the project.
In charge of rebranding the brand, I created the graphic charter for the new Phosphore, including the new format of the magazine itself, but also the website, newsletter and other communication media as well as a detailed brand book providing a framework for all variations of the brand.
The universe is pop and acidulous, full of energy to match that of teenagers, and uses codes specific to digital to mark the break with the paper version.